About the Campaign Print E-mail

About the Campaign

The “What’s your mission?” campaign is the first-ever national awareness campaign for Salesian Missions. The purpose of the campaign is to shed light on the work of Salesian Missions all around the globe, and the 3 million children who have been helped to date in more than 130 countries.

The campaign features people like you who make the work of Salesian Missions possible -- people who care about children around the globe who face immense poverty and overwhelming circumstances. By celebrating the more than 5 million Americans that have given generously to date, the campaign hopes to encourage more people to reach out to children in need around the world. This is why the campaign asks the question “What’s your mission?” and (more importantly) offers a way to answer this question with the FindYourMission.org website.

About the CampaignWith this new national campaign, Salesian Missions celebrates its current supporters while reaching out to new audiences that will help to further important programs helping children around the world.

The campaign consists of:
  • New logo and campaign slogan
  • National television ad (airing beginning in mid June 2009 on cable television)
  • New campaign website
  • Internet ads
  • “In the Know” news segments on Direct TV
  • Online social networking tools such as Twitter, YouTube and Facebook
  • Public relations campaign
  • Cause-marketing partnerships
The campaign will also include special contests and promotions, to encourage people to “find their mission” and take part in a variety of ways, such as uploading their missions on YouTube. To receive campaign updates, please join our mailing list.

If you want to learn how you can join the campaign, click here.

If you have any questions about this exciting new national awareness campaign for Salesian Missions, please This e-mail address is being protected from spambots. You need JavaScript enabled to view it .